
Chapter 5: Prototyping Reality
Marta's team faced critical feedback and turned to an investigative rehearsal to refine their ideas and bridge the gap between plans and practice.

Unlocking Human-Centric Solutions: The Power of Personas
Learn how personas like Ben, the Busy Dad, and Helga, the First-Time Mom, can transform service design. Build empathy, drive innovation, and create solutions that truly resonate with your audience.

Service Design for a Dental Clinic: Enhancing Experience of the Team and Removing Redundancies from the Service
Learn strategies to improve patient care and operational efficiency.