
Chapter 6: Testing the Waters
Marta’s team goes through a challenging round of implementation, where setbacks force them to revisit their plans, test again, and learn from mistakes.

Chapter 5: Prototyping Reality
Marta's team faced critical feedback and turned to an investigative rehearsal to refine their ideas and bridge the gap between plans and practice.

Unlocking Human-Centric Solutions: The Power of Personas
Learn how personas like Ben, the Busy Dad, and Helga, the First-Time Mom, can transform service design. Build empathy, drive innovation, and create solutions that truly resonate with your audience.